Tuesday, July 22, 2014

The Ladies' Paradise (Au Bonheur des Dames)

Title: The Ladies' Paradise  (Au Bonheur des Dames)
Author:  Emile Zola ; introduction by Kristin Ross.
Call Number:  PQ2497.A8 E5 1992 
Location: 2nd Floor Arts and Humanities
Rating: Highly Recommended
Book Review: Every generation likes to think it's the first at everything, but this classic 1883 novel reminds us that clever marketing, branding and merchandising did not begin with the retail giants of today or even the Mad Men merrymakers of not too long ago. Zola's novel of class, romance and rising and falling fortunes set in one of France's first department stores is not just great reading, but surprisingly timeless.
Department: Strategic Marketing and Communications
Status: Staff
Submitted By: Dawn Bonker

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