Community of Readers Title Disneyland and the Rise of Automation: How Technology Created the Happiest Place on Earth Author Roland Betancourt Call Number N/A Location Other Rating Somewhat Recommended Book Review This book is about how Walt Disney and his corporation applied and incorporated factory machinery and practices into the creation of Disneyland's rides. The author argues that Disneyland used mid-century technology, factory practices, and the phenomenon of automation to essentially design create rides that resembled assembly lines in the park to efficiently maximize the main product from guests: fun. The abundant amount of academic and industry-specific jargon made it difficult to enjoy. Submitted By Carl Privette Department or Major Leatherby Libraries Status Staff Chapman Email privette@chapman.edu